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What Is a Website Audit?

Conducting a website audit benefits every business that wants to increase its online presence. A site audit identifies problems with the architecture of the website. Consequently, websites learn where to improve the technical performance of websites.

The audit process of the website includes:

User engagement
User experience
Traffic
Functionality
Site health
Website performance

A complete website review finds discrepancies that could lead to Google penalties. Penalties affect the ranking on Google's search engine ranking page (SERP). The audit also assesses the vulnerability of the website to security breaches.

Search Engine Results Page (SERP)

The page that a search engine returns after a user has submitted a search query. In addition to organic search results, search engine results pages (SERPs) usually contain paid search and pay-per-click ads (PPCs). Thanks to search engine optimization (SEO), ranking on a SERP can be highly competitive, as users are more likely to click on the results at the top of the page. With the introduction of schema markup, SERPs are becoming much more complex to anticipate users' needs.

A website audit can be divided into the following categories:

Site Health Audit:

A health audit of a website evaluates the architecture and usability of the website. It also identifies potential content structure, technical gaps, and the speed of the website. Also, it discovers new opportunities for critical indicators (KPIs).

Website Security Audit:

The security audit of websites is one of the most critical components of a website audit. It identifies security weaknesses. A security audit prevents the privacy of a company or its visitors from being compromised.

Social Media Presence Audit:

An active presence on social media is indispensable for website traffic. A relevant and targeted strategy of social media drives qualified leads. It also increases visibility and increases commitment.

A social media audit analyses which channels perform the best. Content channels contain tools like blogs, videos, infographics, and social media.

Conversion Rate Optimization Audit:

Conversion rate optimization audits to examine how conversions are performed or where they are lost. They give insights into how web traffic can be converted and increased leads. The process is responsible for the development of strategic landing pages and forms. Optimizations are ongoing to motivate the desired response from visitors.

Negative SEO Audit:

Sometimes competitors use SEO tactics that deliberately damage their competitors. A negative SEO audit can identify and solve these harmful practices on the site.

Competitor Website Audit:

The review of a competitor's website is advantageous for business growth. Businesses discover insights and opportunities to implement their online strategies.

Penalty and Recovery Audit:

Completing a penalty or red flag audit results in manual or algorithmic penalties, which directly negatively impact search rankings. Identification of these penalties reveals the cause of the liability and presents solutions for recovery of the site.

Duplicate Content Audit:

Sites that contain duplicate content confuse search engines. Consequently, rankings can suffer and even lead to algorithmic punishment. This is a common problem and can be corrected by an auditor.

Start with Screenshots

SERPROBOT is a tool that monitors your search engine ranking position (SERP). Knowing the SERP of your website is indispensable for any search engine optimization agency (SEO), social media agency, or Pay-Per-Click (PPC) media agency. Hence, precise and real-time SERP tracking is a must-have tool. You can track several keywords for your domain, view results over time in a list and a diagram, and narrow your search by device and location.

Using Website Auditor