Circle Social inc. Organizational Structure (2)

An Intro to Marketing for Behavioral Health and Addiction Treatment

Marketing is a crucial part of any behavioral health or addiction treatment services providers' business and community connection plan. Healthcare marketing is still behind that of other spaces in terms of incorporating digital campaigns and understanding the data behind them. For this reason, the fields have had few benchmarks and a lack of sophistication. Circle Social created and defined the benchmarks for the field of addiction treatment and aims to do so for the rest of the healthcare space over time.

On the whole, marketing for behavioral health can be used to attract patients, gain support via improving referral partner relationships, or establish a community reputation. Each of these pieces play a role in the "pie" that is behavioral healthcare marketing.

The definition of marketing: Marketing is the process of building trust in a way that drives a desired action at scale.

The options that exist for this type of marketing vary greatly. From older methods like print media, billboards or TV ad placements to new age social media postings, Google based ads, and so much more. The article linked below goes into extensive detail about the fundamentals of the field and more.

It's important to make use of all the resources on this page and included within this training to understand the importance of ethical marketing in the space and to learn how Circle Social provides ethical services that improve the public health of communities around the country.

Addiction Treatment Marketing:

The Good, The Bad, & The Ugly

Unfortunately, there is a storied past when it comes to healthcare marketing and addiction treatment marketing. This article will give you more insights to these shady practices, how they started, and how the field continues to change for the better over time especially as we continue to stand out in the field while advocating for change.

John Oliver's expose on the rehab industry at the time.

Inside the 35 Billion Dollar Rehab Industry

A look inside the Florida shuffle

Programs and Their Success

Programs are successful for a variety of reasons and each program is vastly different. This article delves into that and illustrates some of the defining factors of program success in the field.

As we've mentioned before, data driven results are a huge part of our processes here at Circle Social. Not only do we love data, but we also love all evidence backed methods and theories. This article takes a look at some of those data points and how research impacts program successfulness in the field.

Getting the Community Involved

Getting the community involved is a huge win in the world of addiction sciences and behavioral health. It can dramatically improve local public health and health science literacy. In this article, we discuss an instance of how Circle Social was able to get the community involved and how it helped to changed the community atmosphere around addiction.

Understanding Our Audience: A Mom's Perspective on Rehab

Audiences are one of the most important pieces of marketing. Understanding your audience can help you frame messages, outline important information, connect emotionally and so much more. It can not only shape your marketing goals but it can help you make informed content that prioritizes some of the key messages that we promote here at Circle Social and with our clients.

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Thinking Differently Is the Circle Social Way

We challenge you to try and think differently. In order to help facilitate this, we have come up with some questions to get you thinking- the Circle Social Way.

Consider This:

Who would be a good influencer or sponsor for Fender, the guitar company, to partner with? Why?
If I’m in a room with 10 random people, how many of them might potentially benefit from addiction treatment services right now?
If my company sells women’s perfume, where would be some good places to advertise? Why?
Imagine you’re the representative of an addiction treatment provider in a room of 10 people who potentially could benefit from treatment. Now let’s say two additional representatives from competing treatment programs also enter the room with you. What changes from a business and marketing standpoint?

Marketing in Behavioral Health & Building Trust in Marketing