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The Story So Far...

Hopefully, by now, it comes as no surprise that telling a story is a healthcare marketers secret weapon. Of course, all types of marketing benefit astronomically from telling stories.

This comes from the fact that humans are by our very nature: emotional creatures. Facts and stats are good, great even, but without context they don't mean anything. Context and stories shape feelings, thoughts and action. Storytelling allows marketers to tap the audience directly. To connect on a level deeper than "hey look at this thing I am selling".

A story that is created with digital media can come in all forms. From videos, to gifs, to blogs, to 2 sentence pieces. It is crucial to tell a meaningful story that resonates with people whether it is on Google Ads, Facebook Ads or a client website.

From a public health scope, telling a story can help tear down barriers, instill confidence and help people struggling in silence to stop feeling so alone. Again, it is all about connection.

All too often, healthcare providers try to distinguish themselves from their competitors by touting their superior service or compelling success rates. But while those things are important, they’re unlikely to make a mark in a someone's memory. Storytelling, on the other hand, evokes an emotional response — and strong emotions are scientifically proven to improve memory.

Here are some examples of storytelling in the world of health marketing:

Digital Story Telling