Downloading Google Ads Editor

"Google Ads Editor is a no-cost, downloadable application that lets you work offline and make bulk changes quickly, and easily."

What Is The Ads Editor?

To get the most out of Google Ads Editor, we will need to understand what it is and what it isn't.

Google Ads Editor is a free resource provided by Google that can help with several bulk editing tasks within Google Ads (formerly known as AdWords) campaigns, such as:

Raising or lowering bids on several different keywords.
Copying large sections of your campaigns and then tweaking certain areas (moving a list of keywords, a set of ad text, etc.)
Changing keyword match types in mass
Bulk changes of things like URLs where you need to find and replace across multiple areas of your campaign
Copying entire campaigns to push to adCenter

While Google Ads Editor helps you manage certain aspects of campaigns and push data into AdWords, it's not a campaign management platform because it's doesn't make active suggestions around things like bids, keywords, campaigns structure, ad copy, etc.

Below are some resources provided by Google to help you navigate using the editor tools provided for ads campaigns.

Using Google Editor