Paid Media
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Introductory Course: Paid Media for Behavioral Health

6 Modules 0 Chapters 63 Lessons

About this course

We spend hundreds of thousands of dollars each month across digital media platforms for clients big and small. We take our responsibility very seriously to use these budgets in the most strategic way possible to connect patients to the appropriate care. This course outlines specific strategies that we’ve found to work best over years of experience and hundreds of millions of dollars in data on ad spend.  

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Course Structure

ONLY FOR LOGGED-IN USERS
3 Lessons

An Overview of Paid Media

Paid Media Overview

Google’s Business Model & Addiction Treatment

Digital Story Telling

ONLY FOR LOGGED-IN USERS
6 Lessons

General Paid Media Knowledge

Google Drive Layout and Paid Media Folder Locations

Find out where to find folders and files for your daily paid media duties.

Find Clients and Their Basic Information

Find information about branding, client messaging, services, audiences and other basic information for creating campaigns.

Master Client Paid Budget Spreadsheet

A summary of our client paid media budget tracking process.

Campaign Naming Convention

Learn how to properly name campaigns for efficient reporting and organization.

HIVE Project Management – Paid Media Specific

An overview of Circle Social's project management system, HIVE. Learn the basics of daily use for paid media activities.

Campaign Post Launch Checklists – All Platforms

Learn how to complete and use checklists after campaign launches to ensure quality campaigns and help your team members.
ONLY FOR LOGGED-IN USERS
18 Lessons

Google Ads

Intro to Google Ads

Google Ads Policies and Terms of Service

An important lesson which familiarizes you with Google's terms of service.

New Clients

Creating & Auditing a Google Ads Account

Campaigns & Ad Structure

Audiences

Ad Schedules

Key Terms, Negative Keywords, & More

Branded Campaigns & Brand Protection

Google Ads Search Campaign Template

This lesson explains how to use a template spreadsheet to quickly create Google Ads search campaigns.

Creating Ads

Ad Assets (Formerly Extensions)

Learn about ad assets and how we commonly use them in Google Ads.

Tracking Options

Google Ads Weekly Checks

Troubleshooting

Creating Landing Pages

Quality Score

LegitScript for Google Ads

ONLY FOR LOGGED-IN USERS
19 Lessons

Facebook

Security & The Backend

Strategy

Setting Up the Pixel

Setting Up Conversions

Audiences

Microtargeting

Funnel and Campaign Building

Creating Ads

UTM Parameters for Facbook Ads

How to set up tracking URLS for Facebook Ads to pass information to Google Analytics and other platforms.

Lead Campaigns

Creating Landing Pages

Understanding Your Facebook Dashboard Metrics

Tracking and Optimization

Troubleshooting

LegitScript for Facebook Ads

Business Manager Setup (Optional)

Only needed if manager level

Facebook Terms of Service & Ad Disapprovals

Facebook Weekly Checks

Learn the Circle Social Process for weekly Facebook checks.

Identifying Good and Bad Facebook Ads

ONLY FOR LOGGED-IN USERS
5 Lessons

LinkedIn Ads

All about LinkedIn Ads

Building Campaigns in LinkedIn

Conversion Tracking in LinkedIn

Learn how to set up and track important visitor actions from paid ads on LinkedIn.

Installing the Insight Tag and Creating Retargeting Audiences

Learn how to install and use LinkedIn's tracking pixel, the Insight Tag.

Custom List Audiences

Learn how to create and use custom link audiences in LinkedIn from customer email lists or company targets.

Creating Lead Forms In The LinkedIn Ads Platform

Learn how to create a form to use with ads to encourage sign ups, downloads and generate leads.
ONLY FOR LOGGED-IN USERS
12 Lessons

General Knowledge and Reference

These courses are not mandatory and serve as a reference for future use. These are tasks you may complete, or processes you may use. They are more advanced than the basic training.

Connect Google Search Console With Google Ads

Learn how to connect GSC with Google Ads.

Using Google Editor

Quickly Check Budgets

A technique to quickly check on budgets without doing an entire budget check.

Exporting Google Ads Campaigns for Client Review

Learn how to use Google Ads Editor to export Google Ads Campaigns into a document that is easy for clients to understand and review.

Integrate CallRail with Google Ads and Analytics

Setting Up and Using CallRail for Paid Media

Bulk Edit Final URLs in Facebook

Updating Final URLs for Sitelinks with Google Ads Editor

Bulk Edit Final URLs in Google Ads Interface

Updating Adscook Token

Bing Ads Import from Google Ads Process

How to import campaigns from Google Ads to Microsoft's Bing Ads platform.

Using the Google Ads Preview and Diagnosis Tool

Using the Ad Diagnosis and Preview Tool to Diagnose Non Serving Keywords
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